The success of your Instagram account is in the details. During these 8 academic hours, you will learn how to use communication on Instagram, how does its algorithms work and why it is necessary to avoid content duplication from other social networks.
You will learn the major and the most relevant advertising functions that will help to effectively use Instagram!

We will cover these topics:

1. The latest trends;
2. Photography basics for Instagram;
3. Additional tools for Instagram photos, texts and planning;
4. Successful image creation and supporting;
5. Instagram content plan development;
6. Attractive post creation;
7. The organisation of appropriate and effective contests;
8. How to attract and keep new followers;
9. Instagram Story, live and video basics;
10. Effective advertising on Instagram;
11. Results monitoring and analysis;
12. The most common mistakes and how to avoid them;
13. Selection of suitable influencers.

Training is for:

• Those who are interested in Instagram possibilities and wishes to communicate with the audience effectively to increase the popularity of the brand and sales.

Work equipment: bring your laptop and smartphone with you.

During the training, we will suggest a list of online tools that will facilitate Instagram administration and content creation.

After the training, you will receive a summary of all training material and a certificate of participation.