Google Analytics is a must have tool for every business! During these 8 academic hours, you will learn to use statistical data and apply the knowledge in practice for optimisation of advertising campaigns.

During the training you will learn:

• How does Google Analytics work, its purpose and how to install;
• How does Google Tag Manager work, its purpose and how to install;
• How to track, analyse and interpret important data;
• How to set aims using Google Analytics (for conversion tracking);
• How to use available data in practice to increase sales;
• How to optimise a website according to Google Analytics data;
• How to prepare automatic reports and receive the most important information on time;
• What is Data Studio (report creation);
• What are the most common mistakes and how to avoid them;
• Questions and answers.

Training is:

For those who are interested in digital marketing, wishing to increase their sales, find out marketing needs, develop a trademark and increase the popularity as well as to learn principles of digital communication.

Work equipment: bring your laptop with you.

During the training, you will extend your theoretical knowledge by performing practical tasks and analysing real situations.

After the training, you will receive a summary of all training material and a certificate of participation.