Do you want to reach interested and potential clients quickly? Google Ads is the easiest way to go! During these 8 academic hours, you will learn to create and optimise Google Ads advertising campaigns as well as how to present your product or service.

During the training you will learn:

• The possibilities of Google Ads advertising (Search, Display (visual advertising), Remarketing, YouTube)
• To choose advertising strategies specifically for your business;
• To set advertising campaign goals;
• To choose appropriate and useful keywords;
• Not to waste advertising budget for useless searches and the concept of negative keywords;
• To create a remarketing campaign to reach people who previously interacted with your website;
• To create an advertising campaign for irishtimes.ie, independent.ie, cnn.com, youtube, gmail.com and etc.;
• To attract consumers’ attention and stand out from competitors;
• Manage advertising budget effectively;
• The concept of conversion, its types, how to set them and what to monitor;
• Track and analyse Google Analytics data;
• Evaluate and increase the effectiveness of advertising.

This training is:

For those who are interested in digital marketing, wishing to increase their sales, find out marketing needs, develop a trademark and increase the popularity as well as to find out how to create effective Google Ads advertising campaigns.

Work equipment: bring your laptop with you.

During the training, you will perform practical tasks and learn how to create Google Ads advertising campaigns.

After the training, you will receive a summary of all training material and a certificate of participation.